Currently focused on researching the most successful practises for revenue…. in-app types, cost, store design, UI, marketing, and of course ads, types, companies, eCPM, the works. Here’s an old one but a good one… how not to monitise a free game.
“Gasketball was released for free, with a one-time in-app purchase that unlocks the rest of the game offered for $2.99. The conversion rate to the paid version of the game sits at 0.67%.”